Asfand CheemaAsfand

Skills + history

Work (WIP)

Asfand GitHub avatar

Asfand

scheema3103

Building cool stuff

GitHub

743 contributions in the last year across 7 repositories · synced Aug 20, 2026

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github.com/scheema3103

Skills

Product

  • Global growth

  • International market strategy

  • Multilingual / culturalized experiences

  • PLG measurement frameworks

  • Funnel & checkout optimization

  • Retention & engagement levers

  • Cross-functional GTM influence

  • Stakeholder alignment without authority

  • Roadmap tradeoffs under ambiguity

Data

  • SQL, Python, Databricks

  • Adobe Analytics, Amplitude, Tableau

  • A/B & pre/post experimentation

  • Metrics architecture

  • Cohort, retention & conversion analysis

  • Supervised/Unsupervised modeling & taxonomy design

  • Advanced regression modelling

Building

  • Cursor AI / Claude Code

  • Golden sets for LLM optimization

  • Applied ML for product evaluation

  • Next.js, React, Tailwind, Firestore

  • Vercel & WhatsApp OTP auth

  • RBAC & marketplace systems

  • Full-stack shipping end-to-end

Roles

Adobe

Product Manager, Global Growth & Analytics

Feb 2022 — Present

  • Built an end-to-end text-clustering pipeline on 600K+ JP/KR Firefly prompts that defined evaluation for a Japanese culturalization PoC; the fine-tuned JP model scored ~15% higher on cultural authenticity.

  • Drove Japan SUSI culturalization for PS Mobile after identifying it as the lowest CVR market; 3-month results beat global on W1 engagement (+32.6%), M2 retention (+32.8%), and power-user retention (+48.6%).

  • Built Adobe’s first centralized international analytics platform (ISPM), replacing days of manual cross-source gathering with automated funnel health flagging for non-technical stakeholders.

  • Surfaced India’s checkout completion leak (2.1% vs 7.4% benchmark) by connecting siloed systems, initiating work to close a ~$1M ARR gap.

  • Designed ProDesign’s international market strategy across 20+ countries; all four recommended priority markets were adopted as FY26 strategy pillars.

RashanX

Co-Founder — Group Buying Groceries Platform

2025 — Ongoing

  • Designed and shipped a full-stack group-buying marketplace (Next.js, Firestore, WhatsApp OTP) where neighborhoods pool demand to unlock wholesale pricing.

  • Built real-time allocation logic for bundles, purchase thresholds, and neighborhood demand; multi-tier RBAC; piloting with vendors and households.

University of Pennsylvania

M.S.E. Data Science · B.Sc. Economics (Wharton)

Through Dec 2021

  • M.S.E. Data Science, Penn Engineering | 4.0 GPA.

  • B.Sc. Economics, Wharton | Business Analytics with Honors (3.82 GPA)

    Joseph Wharton Scholar, Benjamin Franklin Scholar; minor in Data Science.

Work (WIP) | Asfand Cheema