Adobe
Feb 2022 — Present
Built an end-to-end text-clustering pipeline on 600K+ JP/KR Firefly prompts that defined evaluation for a Japanese culturalization PoC; the fine-tuned JP model scored ~15% higher on cultural authenticity.
Drove Japan SUSI culturalization for PS Mobile after identifying it as the lowest CVR market; 3-month results beat global on W1 engagement (+32.6%), M2 retention (+32.8%), and power-user retention (+48.6%).
Built Adobe’s first centralized international analytics platform (ISPM), replacing days of manual cross-source gathering with automated funnel health flagging for non-technical stakeholders.
Surfaced India’s checkout completion leak (2.1% vs 7.4% benchmark) by connecting siloed systems, initiating work to close a ~$1M ARR gap.
Designed ProDesign’s international market strategy across 20+ countries; all four recommended priority markets were adopted as FY26 strategy pillars.
