Case studies
Three decisions I still reach for when a team asks for a roadmap before it has earned one.
Selected projects
Each one started where the narrative sounded clean and the data disagreed—then we narrowed until the next move was obvious.
Where Should We Expand Next? A Better Way to Evaluate International Markets
Relative demand vs. weak outcomes beats top-line revenue for deciding where to work next.
Retention Analysis
Two first-week product loops separated people who stayed from people who bounced.
Data Infrastructure
One shared definition of the numbers cut reconciliation time and sped up decisions.